Scaling acquisition without scaling wasted spend
Voyage was buying traffic and losing it on arrival. A rebuild of the brand, the booking journey and the follow-up that catches the people who do not buy on the first visit: sales up 200%, and a 1800% return on the marketing spend.
Results in numbers
- 200%Increase in sales
- 184%Increase in page views
- 9.23%Funnel conversion rate
- 23%Drop in bounce rate
Challenge
Voyage engaged with Neige to convert their brand into the digital first world, allowing them to increase market share in the tour operator providers of the UK. The challenge was to create a new digital presence through web and mobile while also successfully launching effective communication and advertising strategies.
Insight
By creating a digital first-brand, engaging content, promotional emails, conversion opportunities, and nurturing strategy we’ve collaboratively targeted travel lovers providing affordable travel to hidden destinations around the world which in turn grew the business, generating more revenue for Voyage.
Solution
To kick off our work for Voyage, we redefined their brand to follow their USP and made the brand digital-first. Using a variety of content marketing, a CRM, nurturing emails and a new digital product experience for both web and mobile, we were able to create a new level of revenue and sales, creating an unparalleled ROI for Voyage.
Results
Our work for Voyage was able to generate a continued ROI of almost 1800% of their marketing investment. Our teams collaborated extensively on everything from project strategy to content generation. Bringing marketing expertise and Voyage’s extensive travel knowledge allowed us to increase conversions and bring a wide range of marketing campaigns and assets live quickly.
Digital transformation, automation and AI is a hot topic for marketers in all verticals; Neige were able to help us make our first steps into a digital-centric brand by offering creative flair combined with expert technical knowledge but delivered to us in a straightforward manner. I can’t recommend them highly enough.
What this involved
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Want numbers like these?
Voyage Travel started where you are: 30 minutes with the people who would run the work.
- Where the money is leaking out
- The first thing we would change
- A straight answer, including no