Nelson Policies at Lloyd's
Nelson engaged with Neige to redefine their logo, create a new website and content marketing engagement. We implemented a powerful SEO strategy. Not only did we drive traffic to their website but we were able to create a solid social media following while strengthening public perception of the brand.
Results in numbers
- 110.37%Increase in traffic
- 154%Increase in enquiries
- 35.54%Increase in followers
- 38%Bounce rate on website
Challenge
Nelson chose Neige to help them rebrand and develop a fresh, new website.
Nelson decided to revamp close to 90% of their content and the way they talked about their services. Because of their more customer-centric content approach, they knew they needed a better structure to their sitemap in order to achieve better engagement. Next, Nelson desired more flexibility in editing their own website. They found their current website was difficult to manage and took too long to request a simple edit or change since it required development work. They desperately needed a more agile solution.
Insight
Neige worked closely with the Nelson team to truly understand their goals and objectives for the new website. Taking the time to do so was an important factor in the success and smoothness of this launch. The Nelson team was a pleasure to work with throughout the process, and their dedication to the project shows in the final result.
They were prompt and responsive in gathering everything that we needed to get the project done in a timely manner. This level of teamwork and confidence is what it takes to deliver a remarkable website that sets a new standard of excellence.
Solution
Laying down the foundation for the project, we refreshed the logo and colour palette bringing the brand into the 21st Century, then extended the refreshed branding to a redesigned website informed by an extensive UI and UX discovery, built on the latest web development technology. We built a content marketing strategy for Nelson to target key demographics for each of their insurance products.
Results
Nelson and Neige worked hard to produce a beautifully designed, user-focused, agile website that everyone is very proud of. Our development team was challenged during the process and pushed the levels of innovation that resulted in a remarkably powerful and efficient website. Now the Nelson team can continue to spend less time updating their site or building out new webpages, and focus their valuable time on growing their business.
Working with Neige is like a breath of fresh air. Their fun and creative spirit is infectious and it really shows in the quality of work they’ve produced for us. We are super pleased!
What this involved
Let’s talk.
We can’t wait to supercharge your marketing. Reach out to us today to start a conversation.
- A 30-minute call about what you’re trying to grow.
- A straight answer on what we’d do first.
- If we’re not the right fit, we’ll say so.
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