Turning organic search into a growth channel
An underwriter at Lloyd’s whose name meant something in the market and nothing in a search result. New identity, new site, and organic search turned into a channel that brings enquiries in: traffic up 110%, enquiries up 154%.
Results in numbers
- 110.37%Increase in traffic
- 154%Increase in enquiries
- 35.54%Increase in followers
- 38%Bounce rate on website
Challenge
Nelson chose Neige to help them rebrand and develop a fresh, new website.
Nelson decided to revamp close to 90% of their content and the way they talked about their services. Because of their more customer-centric content approach, they knew they needed a better structure to their sitemap in order to achieve better engagement. Next, Nelson desired more flexibility in editing their own website. They found their current website was difficult to manage and took too long to request a simple edit or change since it required development work. They desperately needed a more agile solution.
Insight
Neige worked closely with the Nelson team to truly understand their goals and objectives for the new website. Taking the time to do so was an important factor in the success and smoothness of this launch. The Nelson team was a pleasure to work with throughout the process, and their dedication to the project shows in the final result.
They were prompt and responsive in gathering everything that we needed to get the project done in a timely manner. This level of teamwork and confidence is what it takes to deliver a remarkable website that sets a new standard of excellence.
Solution
We started with the logo and the palette, then took the refreshed brand into a new website. The design came out of UI and UX discovery rather than out of taste, so every decision on the page traces back to something a user did. We built a content marketing strategy for Nelson to target key demographics for each of their insurance products.
Results
Nelson and Neige worked hard to produce a beautifully designed, user-focused, agile website that everyone is very proud of. Our development team was challenged during the process and pushed the levels of innovation that resulted in a remarkably powerful and efficient website. Now the Nelson team can continue to spend less time updating their site or building out new webpages, and focus their valuable time on growing their business.
Working with Neige is like a breath of fresh air. Their fun and creative spirit is infectious and it really shows in the quality of work they’ve produced for us. We are super pleased!
What this involved
- Getting cited by AI answers is the new page oneBuyers increasingly read an answer instead of a list of links. Here is what actually determines whether that answer mentions you.14 July 2026
- Technical SEO is a revenue problem, not an IT problemCrawlability and speed get filed under engineering and deprioritised forever. Here is how to make the cost visible.3 June 2026
- Your conversion rate is a research problemMost CRO programmes fail because they start with a list of best practices instead of finding out where intent is actually lost.19 May 2026
Coal Grill + BarHow one restaurant became a ten-site group240%growth in website booking conversionView case study
DidaktikMaking a technical product legible to the people who buy itFull ROIwithin months of launchView case study
Voyage TravelScaling acquisition without scaling wasted spend1800%return on marketing investmentView case study
Want numbers like these?
Nelson Policies at Lloyd’s started where you are: 30 minutes with the people who would run the work.
- Where the money is leaking out
- The first thing we would change
- A straight answer, including no