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Neige Marketing

Where did that number come from?

Every agency sends a report. Almost none of them can be checked. This one shows its working on every figure, or it does not show the figure.

If it did not happen in the system, it does not appear in the portal.

The rule

One record, composed two ways.

The portal your team opens every morning. One rule built it, and that rule shaped everything after. Nothing in it may invent a number.

Every figure arrives with its source, the period it covers and the moment it was captured. Printed under the number, not buried in a footnote.

An attribution we modeled is never shown as one we measured. A day nobody measured draws a gap in the chart, not a zero.

Most agencies run two realities. What is in the system, and the story you get on a Friday. Here there is one record, composed two ways.

Three figures in the portal. Conversion and average order carry a MODELED chip naming what they were derived from; cost per order is credited to Google Ads and Meta Ads. The average order chart is dashed across the days nothing was measured.
What is inside

Five screens. Each one built around the rule.

  • Today

    Revenue, orders, sessions, conversion, cost per order. As of a timestamp, in your timezone.

    Against the same weekday last week, never against yesterday. Every business has a weekday shape, and an agency reporting Tuesday against Monday is reporting that shape as news.

  • Ask Neige

    Ask in your own words. Get an answer built from your own records.

    Ask in your own words. Every answer is built from your records, with the sources printed underneath. Ask something we do not hold and you get a plain refusal naming what is missing.

  • Work

    What we are delivering, at the altitude you want it.

    Objectives and milestones, task detail one level down. No progress bar, because ninety per cent is confidently wrong in the case that matters: the project nine-tenths done and blocked on the one thing that decides whether it works.

  • Creative

    Approve or send back, in one press.

    Every decision written to a record nobody can edit afterwards, us included. Who approved what, when, and which version they were looking at. A new version never inherits the last one’s approval.

  • Billing

    Numbered, itemized, with a tax breakdown and an audit trail.

    Apple Pay in a tap, or card. The invoice outlives any decision we make about payment providers.

The Ask Neige panel answering a question about sales growth since April, with the figure broken down by channel and each channel listing its April value, its August value, its growth and its share of the increase.
How it works

Your accounts. Read only. Current.

  1. Connect

    Shopify, GA4, Google Ads, Meta, Search Console, Klaviyo. You connect them, you disconnect them, and every permission we ask for is read-only. We cannot change anything inside your accounts.

  2. It stays current

    Orders land within about a minute. The advertising platforms are pulled every fifteen, because they restate the last few days as attribution windows close, and a system that only listens for new orders quietly overstates a quarter.

  3. It is composed, not dumped

    Today’s figures. Then our read on them. Then what is waiting for you. Then what shipped. A dashboard is a wall of numbers. This is a page with an argument.

The full morning screen of the portal: today’s six figures, then what is waiting for approval, then a written view from the strategy director, then what changed over the past week, then three recommendations and their status.

Ask us where a number came from.

The portal comes with every retainer. If you are already working with us, you have access. If you are not, ask us something specific about your own account and watch where the answer comes from.

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