What if the thing you sell needed building, not just marketing?
Some growth problems are not campaigns. They are a booking flow that does not exist, an app your customers keep asking for, or a system holding your operation together with spreadsheets.
We build the product, then we have to grow it. That changes what we build.
Most agencies stop at the marketing site and hand anything harder to a development shop that has never had to acquire a customer. We build both, which means the booking engine is designed around the conversion rate it has to hit rather than around the database schema.
That has produced bespoke booking systems for hotels and ski hire, e-commerce platforms, internal tools and customer-facing apps. The common thread is that each one exists because an off-the-shelf product could not do the job without costing the client a margin point or a chunk of their conversion rate.
The failure mode we are usually called in to fix is a build that was scoped as a feature list rather than as a job. Twenty features shipped badly beats nothing, but four features shipped well beats both - and the version that launches earliest is the one that starts telling you which of the other sixteen were ever needed.
We also take the unpopular position on whether to build at all. If an off-the-shelf product does the job, we will say so and lose the work, because the alternative is selling you a system you then have to maintain for a decade to avoid admitting it was a mistake.
What you end up with
A booking flow you own
No per-transaction commission to a third-party platform, no design constrained by someone else’s template, and the customer data stays yours.
An app people keep
Built around the two or three things your customers actually do repeatedly, rather than a mobile version of your entire website.
Systems that talk to each other
Bookings in the CRM, stock from the ERP, marketing lists that update themselves. Most of the manual work in a business is an integration nobody built.
One team for build and growth
When conversion drops, the people who can change the product are the people already looking at the numbers.
Is this right for you?
This is for you if
- An off-the-shelf product genuinely cannot do the job, or costs you margin to use
- You want the thing built by people who then have to make it convert
- You can fund maintenance as well as the build
It probably is not if
- Something existing would do — we would rather lose the build than sell you a decade of upkeep
- You need it in weeks; a first version is realistically three to five months
- The specification is a feature list nobody has reduced to a job yet
“Increased our customer base. They've been helping us for more than 3 years. Neige Marketing is really professional and helpful. We have Facebook, Instagram, Twitter and SEO services with them. We have increased our customers base and they are loyal. Their team really cares about their customers and willing to help all the time.”
What's involved in product and app development?
- iOS & Android Apps
- Progressive Web Apps
- Booking & Reservation Platforms
- Shopify Apps & Custom Themes
- Headless E-Commerce
- Customer Portals
- API & Systems Integration
- Payment & Checkout Flows
- Internal Tools & Dashboards
- Technical Discovery
- UX & Interface Design
- Maintenance & Support
How we build it
- 01
Decide whether to build at all
The cheapest project is the one you talk yourself out of. If an existing product does the job, we will say so — and we would rather lose the build than sell you eighteen months of maintenance you did not need.
- 02
Scope the smallest useful version
What does it have to do to be worth launching? Everything else is a later release. Most failed builds are failed because the first version tried to be the third.
- 03
Build, in the open
Fortnightly releases you can use, not a six-month silence followed by a reveal. You should be able to see the thing working long before it is finished.
- 04
Launch, then keep earning
A product is a starting position. We instrument it, watch what people actually do, and keep changing it — which is the same discipline we apply to a landing page, at a different scale.
- 05
Hand it over properly
Code, repositories, infrastructure accounts, documentation and a walkthrough. A product another developer cannot pick up is not an asset you own, it is a dependency - and you should be able to leave us without the thing breaking.
Questions people ask us
If yours isn’t here, ask us directly — we’ll give you a straight answer, including when the answer is that we’re not the right fit.
Do you build native iOS and Android apps, or cross-platform?
Both, and the choice is made on what the app has to do rather than on preference. Cross-platform is usually right where the app is content, commerce or booking led, because one codebase costs materially less to build and maintain. Native is right where the app depends on device features, heavy graphics or background behaviour that cross-platform frameworks handle poorly.
How much does a booking platform or app cost to build?
A focused first version — one core journey, properly built and instrumented — typically runs from the low tens of thousands, with larger multi-role platforms running well beyond that. The larger number is usually maintenance: any product needs ongoing work, and a build quoted without it is quoted incompletely.
Do we own the code?
Yes, on payment, and it is written into the contract along with the repositories, the infrastructure accounts and the documentation. A product you cannot take to another developer is not an asset, it is a subscription.
Can you work with our existing development team?
Frequently, and it is often the better arrangement. We tend to take the customer-facing and conversion-critical parts while an internal team holds the core system, with a clearly agreed interface between the two.
Can you take over an app or platform someone else built?
Frequently, and it is a large part of what we do. The first step is an honest technical review: what is sound, what is fragile, and what would cost more to maintain than to replace. Occasionally the finding is that a rebuild is cheaper than the inherited maintenance, and we would rather establish that at the start than three months in.
How long does it take to build a booking platform or app?
A focused first version - one core journey, properly built and instrumented - typically takes three to five months. Larger multi-role platforms run longer. We release fortnightly throughout, so you are using the thing long before it is finished rather than waiting for a reveal.
Tell us what you are trying to build
A 30-minute call. We will tell you whether it needs building, whether something existing would do, and roughly what the first version costs.
- A 30-minute call. No pitch deck.
- We audit what you have and tell you what we’d do first.
- You decide. No retainer, no lock-in, nothing to cancel.