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Neige Marketing

You already have the traffic. Where is it going?

Most businesses buy more visitors long before they have earned the ones they have. Doubling a conversion rate is the same as doubling your ad budget — except you only pay for it once.

A booking form being completed on a phone

Opinions are expensive. Evidence is cheap.

We start with research rather than a list of best practices: session recordings, funnel analysis, form analytics and actual conversations with your customers. That tells us where intent is being lost, which is almost never where people assume.

Then we test the changes that matter, one defensible step at a time, and keep the ones that move revenue rather than the ones that move a micro-metric.

Hotel La Tovière, where a custom booking flow cut dropouts by 54%
Proof

375%

increase in overall site conversions

Hotel La Tovière

See the work

What you end up with

  • More revenue from the same traffic

    A lift in conversion has the same effect as a lift in ad budget, except you pay for it once.

  • Numbers you can trust

    We fix measurement first. A surprising share of conversion programmes are built on tracking that was never right.

  • Decisions instead of opinions

    Tests that are powered properly settle arguments that would otherwise repeat every quarter.

  • Learning that compounds

    Losing tests are not wasted - they narrow where the next win is.

Increased our customer base. They've been helping us for more than 3 years. Neige Marketing is really professional and helpful. We have Facebook, Instagram, Twitter and SEO services with them. We have increased our customers base and they are loyal. Their team really cares about their customers and willing to help all the time.

Raymond TurnerVal d'Isère, FR

What's involved in CRO?

  • Conversion Audit
  • Analytics Review
  • Session Recordings
  • Heatmaps
  • Funnel Analysis
  • Form Analytics
  • User Testing
  • A/B Testing
  • Landing Page Design
  • Checkout Optimisation
  • Copy Testing
  • Personalisation

How we lift conversion

  1. 01

    Measure

    Make sure the numbers can be trusted first. Most conversion work starts on top of broken tracking, and everything after that is guesswork.

  2. 02

    Research

    Recordings, funnels and customer interviews to find where intent is actually lost — which is rarely the page everyone is arguing about.

  3. 03

    Test

    Prioritised experiments with enough traffic behind them to mean something, run one change at a time so you know what worked.

  4. 04

    Compound

    Winners ship, losers teach. Each cycle raises the baseline the next one starts from.

Questions people ask us

If yours isn’t here, ask us directly — we’ll give you a straight answer, including when the answer is that we’re not the right fit.

Do we have enough traffic for testing?

Below roughly a thousand conversions a month, formal A/B testing is slow to reach significance. We would use research, funnel analysis and best-practice changes instead, and say so rather than run tests that cannot conclude.

How much lift should we expect?

It depends entirely on the starting point, which is why we audit before quoting a number. What we will commit to is a prioritised backlog and honest reporting on what did and did not work.

Will this slow the site down?

Badly implemented testing tools cause visible flicker and hurt performance. We implement server-side or with anti-flicker handling, and we measure the cost.

What if a test loses?

Roughly two thirds do. That is the process working - each one removes a hypothesis and moves budget towards the ideas that survive.

Wondering how much your site is leaving behind?

Book a free consultation and we'll walk your funnel with you and point at the leaks.

  1. A 30-minute call. No pitch deck.
  2. We audit what you have and tell you what we’d do first.
  3. You decide. No retainer, no lock-in, nothing to cancel.