Hotels

Turning a booking journey into a conversion engine

A hotel in Val d’Isère losing more than half its bookers inside the booking form. We built the site, the search that fills it and a booking flow that stops asking for things it does not need: dropout down 54%.

375%increase in overall site conversions

Client: Hôtel La Tovière
Sector: Hotels
What we did: Website · Marketing · Booking system

Results in numbers

507%Increase in sessions
375%Increase in overall site conversions
468%Increase in telephone enquiries

Challenge & insight

After La Tovière’s recent takeover they felt it was time to refresh their online presence as 65% of hotel bookings are made online. Their previous website wasn’t seeing a massive ROI and bookings were on the decline. They wanted the new website to be customer-centred, getting guests to book direct, which is cheaper, instead of through travel agents.

With this project we started as we always do: we asked loads of questions about their goals and challenges so we could create the best online presence for them. We worked collaboratively on the content, messaging and strategy to deliver an online presence which generates results.

Solution

Every website we build is custom-made for the client and their specific goals. For La Tovière we completely rebuilt their website from the ground up, integrating a bespoke Neige Marketing booking solution allowing for payments to be made through the website. We also prioritised local SEO marketing to get the hotel at the forefront of searches like “Hotels in Val d’Isère” or “Val d’Isère ski”.