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Neige Marketing

Is your ad spend buying attention or buying customers?

Platforms are very good at spending your money and reporting a number back that looks like success. Whether that number has anything to do with revenue is a different question.

An advertising campaign broadcasting across channels

Creative is the targeting now.

Audience targeting has largely been automated away. What still separates a campaign that pays back from one that quietly drains is the creative, the offer and the measurement behind them.

So we run paid media as a testing programme: a steady flow of creative, a clear read on incrementality, and budget that moves toward what actually produces revenue rather than what produces cheap clicks.

LYNX Festival, where targeted paid social drove ticket sales
Proof

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targeted paid social drove ticket sales

LYNX Festival

See the work

What you end up with

  • Spend judged on revenue

    Campaigns optimised towards a revenue-weighted signal rather than whatever the platform finds cheapest to report.

  • A creative pipeline, not a campaign

    A steady flow of genuinely different concepts, because in an automated auction the creative is the lever you still control.

  • Honest incrementality

    Holdouts and pauses tell you what would have happened anyway. Most accounts are taking credit for some existing demand.

  • No wasted learning

    Account structures that give the platform enough signal to learn, instead of fragmenting budget across campaigns that never exit learning.

“They communicate very well. I have worked with the Neige team for a few years now in multiple markets across the country. They do an amazing job and know exactly how to interact with our demographic. They communicate very well and have yet to turn down a request. I highly recommend their team for any of your social media needs.”

Janette PurkissWeybridge, UK

What's involved in paid media?

  • Account Audit
  • Search Campaigns
  • Performance Max
  • Paid Social
  • Creative Testing
  • Audience Strategy
  • Landing Pages
  • Offer Testing
  • Conversion Tracking
  • Incrementality
  • Budget Planning
  • Reporting

How we run paid

  1. 01

    Measurement

    Before spending anything we make sure conversions are tracked properly and attributed sensibly. Otherwise you are optimising toward a number that is not real.

  2. 02

    Structure

    Accounts built so budget can move toward what works, with enough signal in each campaign for the platform to learn.

  3. 03

    Creative

    A steady pipeline of concepts tested against each other — because in an automated auction the creative is the lever you still control.

  4. 04

    Scale

    Scale what proves incremental, cut what only looked good in the platform dashboard.

Questions people ask us

If yours isn’t here, ask us directly — we’ll give you a straight answer, including when the answer is that we’re not the right fit.

What is the minimum budget worth working with?

Below roughly five thousand a month, management fees eat too much of the media for this to make sense, and we will say so. Sometimes the honest answer is to fix conversion first and come back to paid later.

Do you charge a percentage of spend?

No. That model rewards us for spending more of your money, which is the wrong incentive. We work on a flat fee agreed against scope.

Who owns the ad accounts?

You do, always. We work inside your accounts so that history, audiences and learning stay with you if we ever part ways.

How quickly will we know if it is working?

Structural waste usually shows up in the first fortnight. A fair read on creative and incrementality takes six to eight weeks.

Want a second opinion on your ad account?

We'll audit what you're running now and tell you honestly whether it's working.

  1. A 30-minute call. No pitch deck.
  2. We audit what you have and tell you what we’d do first.
  3. You decide. No retainer, no lock-in, nothing to cancel.

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