Who says you are good, apart from you?
Everything on your own site is a claim. What other people publish about you is evidence — and it is increasingly what search engines and AI assistants read before they describe you.
If your business is only described on your own website, you are a claim rather than a fact.
Digital PR has quietly become one of the highest-return activities in search. Authoritative coverage still moves rankings through links, but it now does something else as well: it is the corroboration that makes an answer engine willing to state something about you.
The work is earning genuine coverage — original data, a real opinion, a story a journalist actually wants — rather than trading in the link market. Partnerships and affiliates sit alongside it, because both are ways of borrowing an audience that already trusts someone else.
The reason this has become an SEO discipline rather than a communications one is that editorial links cannot be bought back or devalued in the way a paid network can. They are earned, they persist, and the coverage keeps working long after the campaign that produced it.
The second reason is newer. Assistants asked about your business assemble an answer from what independent sources say, so coverage is now the corroboration that makes a model willing to describe you at all. A business documented only on its own website is, to that system, an unverified claim.
Tell us about your business and your data. We will come back with the angles we think a journalist would actually run.
Find the story you are sitting onWhat you end up with
Links that actually count
Editorial coverage from sites with real authority, earned rather than bought — and durable, because nobody can remove them in an audit.
A brand assistants can describe
Corroborated across independent sources, which is what makes an AI answer willing to name you.
Partnerships that scale
Affiliate and co-marketing arrangements where you pay for outcomes rather than for exposure.
A prepared position
A press office that can respond in hours rather than assembling one during a crisis.
Is this right for you?
This is for you if
- You have data, a method or an opinion that would interest someone outside the business
- You want authority that competitors cannot buy back
- You can turn a comment around within a day when a story is live
It probably is not if
- You want guaranteed placements; that is advertising, which is fine but different
- You want links bought from a network — we will not, and it puts your domain at risk
- There is genuinely nothing newsworthy and no appetite to create anything
“We hit a home run with Neige. After having worked with multiple digital marketing and social media agencies, we have finally landed on a winner and hit a home run with Neige Marketing. They understand authentic social media strategies that drive qualified traffic to our website, reduce conversion cost and increase revenue per visitor.”
What's involved in digital PR?
- Data-Led Story Development
- Original Research & Surveys
- Press Office & Reactive Comment
- Journalist Outreach
- Digital & Trade Coverage
- Authoritative Link Acquisition
- Founder & Executive Profile
- Affiliate Programme Management
- Partnership & Co-Marketing
- Entity & Citation Consistency
- Crisis Communications
- Coverage & Share of Voice Reporting
How we earn coverage
- 01
Find the story you already have
Most businesses are sitting on data, an unusual method or a genuine opinion that nobody outside has heard. That is the campaign; it rarely needs inventing.
- 02
Make it worth publishing
Original research, a clear angle and assets a journalist can use without work. Coverage is earned by being useful to the writer, not by following up four times.
- 03
Place it where it counts
A trade title your buyers read beats a national nobody in your market sees. We target for relevance and authority rather than for the size of the masthead.
- 04
Make the mentions consistent
Name, category, locations and specialisms stated identically everywhere, so the systems assembling answers about you have one description rather than five.
- 05
Reuse the coverage
A placement is an asset, not an event. Logos on the site, quotes in the sales deck, links pointed at the pages that need authority - most businesses earn coverage and then let it sit on someone else's website doing a fraction of its work.
Questions people ask us
If yours isn’t here, ask us directly — we’ll give you a straight answer, including when the answer is that we’re not the right fit.
What is the difference between digital PR and traditional PR?
Traditional PR is measured largely on coverage and reputation; digital PR pursues the same coverage but is also judged on the search and visibility effects it produces — authoritative links, branded search volume and consistent description across the web. In practice the tactics overlap heavily, and the difference is mostly what gets measured and which publications are targeted.
Does digital PR help SEO?
Substantially, and it is now the most durable form of link acquisition available, because editorial links are earned rather than placed and cannot be devalued as a paid network can. It also builds the cross-web corroboration that determines whether AI assistants describe your business confidently or not at all.
Do you buy links?
No. Paid link networks breach search engine guidelines, the links are frequently devalued, and the risk sits with your domain rather than with the supplier who sold them. Everything we pursue is editorially earned, which is slower and considerably harder to take away.
How is digital PR measured?
By coverage volume and quality, links earned and their authority, referring traffic, branded search volume, and share of voice against competitors. Attribution to revenue is indirect and should be treated as such — anyone presenting a precise revenue figure for a PR campaign is modelling rather than measuring.
How much coverage should we expect from a campaign?
It varies with the strength of the story rather than with effort - a genuinely newsworthy piece of data can produce dozens of placements while a competent but ordinary one produces a handful. We would rather spend longer finding an angle worth running than send a weak one to more journalists, because the second approach damages the relationships the first depends on.
Do you guarantee placements?
No, and anyone who does is either buying them or counting low-quality syndication. What we commit to is the process: the research, the angle, the assets and the outreach, with reporting on what landed and what did not. Guaranteed placement is advertising, which is a legitimate thing to buy - just not the thing that earns authority.
Find the story you are sitting on
Tell us about your business and your data. We will come back with the angles we think a journalist would actually run.
- A 30-minute call. No pitch deck.
- We audit what you have and tell you what we’d do first.
- You decide. No retainer, no lock-in, nothing to cancel.