A flywheel process that turns strangers into brand promoters.
You don’t want just any lead, you want the right lead. The buyer journey begins when a prospect faces an immediate task or struggle that sends them to the web in search of a solution.
You attract these prospects by producing high-quality content that meets their need at the right time — whenever they’re looking for it.
With optimised conversion paths, each piece of content assists a prospect in their purchasing decision while also strengthening your credibility.
Monitoring their engagement and progress in the buyer’s journey, a prospect can be scored and flagged as a lead for follow-up. Though this process, your sales team can save time by limiting their focus on ready-to-buy leads.